Every check a fractional revenue operations team runs when it opens a stack. Each one works through your own systems, on your own data, and comes back with what it found — not a dashboard to go and interpret yourself.
9 skills · 60 operations · scored against the Five Dots benchmark base
9 skills
Visibility and systems
Commercial stack and spend
Establish what the commercial organisation pays for, how much of it is duplicated, unused or mis-licensed, and whether anybody can answer that between one renewal and the next.
5 operations~6 min
·Tool census
·Seats and add-ons
·Spend on the commercial stack
·Who owns the stack
·Configuration sprawl in the CRM
Runs as a guided walkthrough on any stack.
Visibility and systems
Reporting and visibility
Establish whether the business gets the numbers it needs without a person copying them, and whether anybody acts differently because of what those numbers say.
4 operations~5 min
·Reporting inventory and its consumers
·Where the numbers come from
·How the numbers get made
·Forecast method and trust in the numbers
Runs as a guided walkthrough on any stack.
Data foundation
Data hygiene
Establish whether the CRM is a system of record or a filing cabinet: whether accounts have owners, whether records connect to each other, and whether what is in there can be counted.
6 operations~12 min
·Company ownership
·Contact ownership and orphans
·Unreachable contact records
·Open deals past their close date
·Field completeness on new records
·Duplicate company records
Runs natively against HubSpot, or as a guided walkthrough on any stack.
Data foundation
Activity and call capture
Establish whether what actually happens with customers reaches the system of record, and whether deals are worked by more than one person or by one person and their memory.
7 operations~10 min
·Contact roles per opportunity
·Contact role as a field
·Activity volume and association
·Orphan and duplicate activities
·Capture coverage against the call platform
·Which channels reach the record
·Recording posture and backfill depth
Runs natively against HubSpot, or as a guided walkthrough on any stack.
Pipeline and process discipline
Pipeline and process discipline
Establish whether the sales process described in the CRM is the process the team actually runs, and whether anybody reads the pipeline on a schedule.
7 operations~15 min
·Pipeline shape
·Stalled open pipeline
·Deals with nothing scheduled
·Loss reason capture
·Stage progression integrity
·Follow-up on qualified demand
·Required data at close
Runs natively against HubSpot, or as a guided walkthrough on any stack.
Pipeline and process discipline
Lead flow and routing
Establish whether demand that arrives gets to someone quickly, and whether the volume is pointed at the segments that actually convert.
8 operations~12 min
·Inbound intake and ownership
·Time to first touch
·Source attribution quality
·Volume against yield by segment
·Duplicate leads against existing contacts
·Entry points and assignment rules
·Disqualification reasons
·Coverage on the fields routing depends on
Runs natively against HubSpot, or as a guided walkthrough on any stack.
Revenue integrity
ARR and contract integrity
Establish whether the revenue number the board sees can be reproduced from the systems, and whether contract, CRM and billing agree on what each customer bought and for how long.
7 operations~14 min
·Bookings reconciliation
·Double-counted revenue
·What a closed-won record actually contains
·Amount integrity
·Customers with nothing behind them
·Contract economics coverage
·Where the board number comes from
Runs natively against HubSpot, or as a guided walkthrough on any stack.
Revenue integrity
Renewal and churn coverage
Establish whether renewals are visible far enough ahead to be worked, and whether churn is discovered before it happens rather than after.
8 operations~12 min
·Renewal exposure by horizon
·Whether the renewals are being worked
·Contracts that have already run out
·Terms that decide when a renewal starts
·What happens after an account leaves
·Retention check-ins and whether they happen
·Customers nobody has spoken to
·Concentration and when it renews
Runs natively against HubSpot, or as a guided walkthrough on any stack.
AI operations readiness
AI operations readiness
Establish what AI is actually running in the revenue organisation rather than what has been licensed or demonstrated, and which of the four blockers is the one this business will hit.
8 operations~8 min
·AI licence census
·What is actually in production
·How AI gets used
·Agent-ready surfaces
·Access and approval
·Position on AI acting on the data
·Control over AI spend
·Human checkpoint and what reaches the customer
Runs as a guided walkthrough on any stack.
What is deliberately not on this page
The operations are listed by name, not by method. The steps each one runs, the thresholds that decide whether a number is a problem, the benchmark base it is scored against and the remediation playbook stay on our servers — they are what you are hiring, and they never reach your environment or anyone else’s. What crosses the wire in either direction is described in full on the data page.